Baking more than 50 years
Meir Beigel was founded 50 years ago in Ramat Hasharon, when two old friends hailing from Poland, Meir Brin and Arie Bagel, decided to start a business together. In 1963, the first Grissini breadsticks in the world came into being. Two years later the bakery launched a line of salty pretzel sticks. Over time, the original bakery grew and flourished, and its place in the market was stable despite zero advertising effort having been made. As their children were not involved in the enterprise, Aryeh and Meir ran the business themselves for some years.
In 1999, Ari passed away and Meir fell ill, so the enterprise was managed by a distribution company that belonged to Meir Beigel. Before long, the company was in serious trouble. Business slowed and the plant faced closure until about a year later, when Gilad Zilberberg stepped up to the plate. Zilberberg knew Meir and Aryeh from having worked with them as a sales manager in a packaging company. At the beginning of the year, once 11 factory employees had already received letters of dismissal due to the grim state of affairs, the purchase agreement for the company was signed with Zilberberg, and he became the owner of the Meir Beigel factory. He was able to set the company back in business eight months later. Today the company is the number 3 player in the baked snack category in Israel and sells baked snacks all over the glob.
Establishing a new factory for baked snacks in Israel
Two good friends, Meir Brin and Ari Bagel, set up a factory for baked snacks in Ramat Hasharon and call it Meir Beigel.
Launching Grissini Breadsticks
The Meir Beigel company becomes the first factory in Israel to produce Grissini Breadsticks, a product that becomes a great success thanks to its taste and crunchiness.
Baking our way to the top
The Meir Bagel factory reaches 25% market share in Israel.
Dealing with the fluctuating market
New competitors enter the market and claim a significant portion of Meir Bagel's
Gilad puts his broad experience in the food industry to good use and initiates a plan which moves the company forward.
A year later, Gilad restructures the plant and launches new product lines and packaging in order to raise Meir Beigel's market share.
Moving into the most advanced facility of it’s kind in the world
Meir Beigel moves to a state-of-the-art production plant in Or Akiva, near Caesarea. The new factory doubles Meir Beigel's production capacity.
Sweeping the market with “Thins”
Launching flat bagel snacks takes the market by storm and increases Meir Beigel's market share by 25%.
Dream Pretzel turns the american dream into reality
Meir Beigel begins producing their flat bagel product for the international brand, Dream Pretzels incorporating unique flavors which are successful in the US and Canada.
Conquering foreign markets
Thanks to Dream Pretzels, Meir Beigel's products reach as far as the remote markets of Japan and Australia.
The new Meir Beigl
New branding with resealable packaging and the launch of 3 new product series
Pretzel PRO, Grissini CRUNCH and Grissini BITES
The man who brought the Hi-tech industry to snacks
Gilad is an entrepreneur and industrialist in his soul. In 2001, just before Meir and Beigel's factory was closed, he acquired the plant in a surprising business move. With a lot of respect for the past and a vision for the future, he managed to put the plant on its feet quickly and turn it into a success story again.
It is an entrepreneur who knows how to dream, with a tremendous passion for doing and believing in a blue-and-white industry, which produces only products that he is happy to give his children to eat. Gilad brought to the plant an innovative and high-tech wind, and in 2011 transferred it to a new building at an investment of millions of shekels, with the most innovative production lines in the world and set strict standards of quality control.
Today Gilad, together with the professional and devoted staff of the factory, continues to bake with all his heart and lead Meir Bagel to new achievements