The new baking factory opens
Meir Beigel was founded by two great friends Meir Brin and Arieh Beigel in 1962 and opened the new factory in Ramat Hasharon, Israel
Meir Beigel is one of the first to introduce their delicious Grissini bread sticks to the Israeli market, which become a great success.
Baking its way to the top
Meir Beigel reaches 25% market share with their own branded products
The market changes
New competitors enter the market and aggressively take over the market forcing Meir Beigel's market share to reduce dramatically
Meir Beigel is acquired by Mr Gilad Zilberberg
Gilad leverages the vast experience of Meir Brin and makes plans to take the company forward.
A Fresh Start
Gilad organizes a full upgrade for the factory and develops new products and packaging to rebuild market share.
State of the Art Production Facility
After years of planning, the Meir Beigel team move into their new state of the art production plant in Or akiva, near Ceasarea. The company doubles production facilities and develops a winning product called Pretzel Chips which takes the market by storm and increases market share to 25%
The Baking Continues
The Meir Beigel story continues by developing new exciting and innovating products, using only natural ingredients.
- It's the crunch that counts